Branding Story

Institute of Forensic Psychology

BRIEF: This is Brenda and my website is The Institute of Forensic Psychology.

I really would love to have a logo and I am not creative. LOL When I think of a logo I think of a couple of things

1) something that bridges psychology and legal - that represents in some way both OR

2) something completely unique that represents my company, so when you see it - it stands out as my company- recognizable eventually,

I do forensic evaluations for court, I am a psychologist, I also do research and training.

I am happy to chat at some point if you like. Please let me know what else would be helpful

I will use logos for the following

social media, letterhead, business cards, (possibly shoes we are designing), my website, etc...

As far as colors.... maybe dark blue (Regal Type Blue), Maybe with Gold. I am not sure, something that speaks Authority. Leader. Trustworthy. Grounded in Science. I do like the logos that have a contrast with color

First Round Roughs

Inkblot 2

In searching for a symbol that could stand both for psychology and the legal system that has not been used before, I came up with this logo, Inkblot 2. Although I prefer inkblot 2 as it is the first significant blot, Rorschach copyright expired in 1992, so any of the are free to use.

Complexity and Depth: Inkblots are often complex and layered in their appearance, requiring careful examination to discern meaningful patterns and interpretations. Similarly, legal cases can be intricate and multifaceted, involving various factors that require thorough analysis and understanding. In court cases involving forensic psychology, ink blot test results are admissible as evidence.

Ink blots can symbolize the nuanced and multidimensional nature of both the legal system and forensic psychology, highlighting the importance of interpretation, discovery, objectivity, and depth in understanding human behavior and contributing to justice.

IFP Inquiring Minds

Investigation, Inquiry and the Human Element :

By combining symbols of a face and open mind, the question mark, and squares, this logo communicates the intersection of psychology and the legal system, emphasizing the importance of inquiry, understanding, and ethical considerations in forensic evaluations and legal proceedings. It conveys the complexities and human dimensions involved in these fields, while also signaling the pursuit of truth, justice, and fairness.

Note: The face silhouette in this image can change to be anything you want, child, a man, an angry woman...

Colors can always be changed. However, I chose Blue as it is associated with stability, trust and professionalism. It also conveys a sense of reliability and authority.

The squares represent structure and order, boundaries, objectivity and impartiality, precision and accuracy.

Final Drafts

Glass Inquiring Minds

Overall, the symbolism of glass can be versatile and nuanced, encompassing themes of transparency, fragility, reflection, boundaries, modernity, and more.

Inkblot 2

In searching for a symbol that could stand both for psychology and the legal system that has not been used before, I came up with this logo, Inkblot 2. Although I prefer inkblot 2 as it is the first significant blot, Rorschach copyright expired in 1992, so any of them are free to use.

Complexity and Depth: Inkblots are often complex and layered in their appearance, requiring careful examination to discern meaningful patterns and interpretations. Similarly, legal cases can be intricate and multifaceted, involving various factors that require thorough analysis and understanding. In court cases involving forensic psychology, ink blot test results are admissible as evidence.

Ink blots can symbolize the nuanced and multidimensional nature of both the legal system and forensic psychology, highlighting the importance of interpretation, discovery, objectivity, and depth in understanding human behavior and contributing to justice.